Sofia Reyes
Digital Marketing Analyst
sofia.reyes@email.com · +1 305 555 0147 · Miami, FL · linkedin.com/in/sofiareyes
Professional Summary
Bilingual digital marketing analyst with 5 years driving campaign management and marketing analytics for US and Latin American consumer brands. Grew engagement 34% and open rates 21% YoY across a 3-brand portfolio through cross-market coordination between English and Spanish-speaking teams.
Experience
Marketing Coordinator
Bayshore Retail Co. · 2021 to Present
- Owned campaign management and marketing analytics across a 3-brand, $1.2M annual budget, growing engagement 34% and open rates 21% year over year.
- Led cross-market coordination on 12+ seasonal campaigns a year with design and sales, aligning timelines across English and Spanish-speaking markets and cutting launch delays by 40%.
- Delivered monthly marketing analytics reports to a 6-person leadership team, translating performance data into next steps that informed a 15% reallocation of paid spend toward top-performing channels.
Marketing Intern
Sunset Apparel · 2020 to 2021
- Supported campaign management for a 4-person social team, scheduling content and translating posts for bilingual (EN/ES) audiences, lifting Spanish-language engagement 18% over two quarters.
- Maintained subscriber data across two regional markets and a 15,000-contact list, an early form of cross-market coordination that improved list accuracy by 25%.
- Compiled weekly performance reports for the marketing team, laying early marketing analytics groundwork that shaped the following quarter's content plan.
Education
B.A., Communications
Florida International University · 2020
Skills
Digital Marketing
Analytics & Data
Collaboration
